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Monday, July 30, 2007

Stacey Estrella


Now here's someone who barely made an appearance on this blog, seeing as how she got eliminated from the show just as we were launching the blog last year. Stacey has a new collection for her 'Estrella' line, which will be available this fall.


More pictures here.

We only really like the bottom two and even then, the one on the left looks way too "Jackie in Dallas" to us.

We also found an interview with her where she discusses her couture collection here:

"Okay. Break it down for our readers who are not well versed with the fashion business lingo.

SE: The haute couture, or "one of a kind" pieces, generate limited income because they are time-consuming, expensive to make and limited to very few orders.

Standard ready-to-wear is "manufactured to inventory", which involves high cash outlay, high expense, large production, and high risk because you don't know which items will sell in advance and you lose money on the items that don't. In these early stages of my company, my production strategy is "made-to-order".

I make a collection of samples that customers can choose from. They select swatches and silhouettes, we take their measurements and make their garments.

There is no inventory risk because I only manufacture when the customer has placed an order. And my design integrity remains intact because I've invested in defining the silhouettes, colors, textiles, construction details, and trims, in advance.

In simple terms, one must balance their haute couture business with the other areas of their collection that are accessible to a wider audience in terms of design and price in order to build their business."


Goce ($2,750) by Estrella Couture


Brisa ($1,950) by Estrella Couture

We like the couture line much more than her ready-to-wear, but are people willing to pay that much for a designer that no one's heard of? Good luck with that, Stacey.

(Estrella Line photos: Fashion Forward)
(Estrella Couture photos: Mona Brooks)

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