"Mr. Kors, a colorful speaker who is generally unflappable, clearly enjoys his celebrity. The new name recognition gained from "Project Runway" has helped fuel growth of his company, which has sales of about $400 million wholesale this year, according to a Michael Kors spokesman."
"The show has also helped position his brand, which had targeted women in their late 20s to late 50s, as more youthful. "The show brought in an influx of teenagers who will grow with the brand," he says."
"Dresses are particularly important to Mr. Kors because movie stars wear them on the red carpet and on the covers of magazines. The more arresting the dress, the greater chance of publicity. "You have a hot actress with this gorgeous face, but maybe she is 5-foot-3 and has figure flaws," Mr. Kors explains. "So you put her in a dress that shows her bare arms and a bit of cleavage -- in a bright color. In order to make noise on the newsstand, you have to bang some pots."
Read the entire Wall Street Journal article here.
Teri Agins talks with fashion designer Michael Kors about how appearing on "Project Runway" has expanded his customer demographic:
(Photo: Kambouris/WireImage)
(Video: Courtesy of WSJ.com)
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