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Tuesday, December 1, 2009

Launch My Line

Here it comes, ladies!


Just because Project Runway, Mad Men and V are all on hiatus at the moment doesn't mean your beloved bloggers get to take a rest, darlings. Tomorrow night at 11, we'll be plopping down in front of our TV to watch the premiere episode of Bravo's Launch My Line.

Of course, we've already seen most of the episode via a screener courtesy of Bravo and we're here to give you the goods. First off: it's not Project Runway and thankfully, it's not trying to be. Think of it as Project Runway's glitzier, slightly trashier cousin. Which isn't to say it's trash TV; just that it's not going for the high end fashion feel that PR always strives for. It's more in the "guilty pleasure," reality TV mode and that's fine with us.

Conceptually, it's markedly different. Oh sure, at the end of the day it's all about a model walking a runway wearing an outfit made in a ridiculously short time, but the feel of the show is different. It's all about pseudo-celebrities, people who've made their mark in some field other than fashion, trying to, well, launch a line in the way that pseudo-celebrities always seem to do. They're not trained and most of them can't sew a stitch. All of them are paired with trained designers to help them realize their vision. So it's all team-ups, all the time, and that makes for some delicious reality TV drama.

Because of the different setup and because the contestants themselves aren't trained designers, there's a TON of personality on display. If you're one of the people who watch PR solely to watch trained designers exhibit their technical skills, this probably isn't the show for you. If you're someone who likes to watch reality TV just to bitch at the screen and offer opinions as to the output of the contestants, come sit next to us, kitten, because this IS the show for you.

And to be fair, from what we could see, the clothes weren't that bad. And thankfully, it's staged on a very well-lit runway so you'll have no problem really getting in there and bitching about the technical details.

It's hosted by freakish twins Dan and Dean of DSQUARED2 and while we definitely needed a minute or two to get used to them, they're certainly an interesting choice. Sweeter than Isaac Mizrahi and bitchier than Tim Gunn, they weirded us out a bit because they're 40-something helium-voiced twins with 28-inch waists who dress alike and finish each other's sentences. If nothing else, they're certainly unique among TV hosts.

Just, if you're going to watch, do yourself a favor: forget about Project Runway. This isn't it. The good news is, it's not The Fashion Show either. Sure, there's bitchiness and camera-hogging on display, but it didn't have the dour, funereal feel of Bravo's last effort in the fashion reality TV genre.

We can't speak to the quality of the show over the long haul, but there was enough there to keep our interest and we will, of course, be blogging it. How could we not? Fame whores and fashion, darlings! What else is life for?

Here's some previews to wet your whistle:





"Launch My Line" will premiere on Wednesday, December 2 at 11 p.m. ET/PT


[Photos and Videos: BravotTV.com]


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